Brand History
Founded in 2025, nuv was created with a vision to connect people to nature through clothing. Inspired by the changing seasons, our designs embrace movement and transformation, with each collection reflecting the beauty of constant change. Our limited-edition pieces offer exclusivity and uniqueness, while fostering a warm, inclusive community. At nuv, we believe in the power of self-expression, comfort, and belonging—making each piece not just a garment, but a connection to something greater.
2025
nuv in our eyes
"nuv in our eyes" offers a behind-the-scenes look at our creative journey. From nature-inspired ideas to final designs, these photos capture the passion and process that shape every piece, connecting us to the community we’re building.
The Creation of nuv
nuv was brought to life with the creative vision of Dany Sukhudyan, Head of Design at nuv and son of Tatevik Sukhudyan, the brand’s Founder and CEO. Inspired by a deep connection to nature and a desire to channel that energy into everyday life through clothing, Dany sparked the original idea for nuv as a way to help people reconnect with the earth through designs that elevate both style and spirit. Realized through Tatevik’s leadership, the brand is rooted in the belief that we can stay grounded while moving forward — embracing a lifestyle of environmental awareness and deep respect for the natural world.
The Essence of nuv
Step into the heart of our brand. This collection of images captures the spirit of nuv—from our designs and process to the moments that inspire us. It’s a visual journey through everything we stand for: nature, creativity, community, and the passion behind every piece.
